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Zimbabwe Tourism Rising!

According to the Zimbabwe Tourism Authority, the country recorded a 12% increase in tourist arrivals in the first half of 2013. Last year, Zimbabwe's tourist arrivals topped 2.2 million, generating US$770 million for the economy. With a target of US$2 billion tourism revenue annually by 2015, there is a lot of work to be done. Two years ago the Tourism Authority launched the successful ‘Zimbabwe: A World of Wonders’ campaign highlighting the country’s unique selling points. Zimbabwe is clearly serious about attracting tourists! Transport links are improving, with the Victoria Falls airport upgrade due to be finished by the end of next year. The country is seeing some hugely positive results for its efforts in promoting Zimbabwe as a destination of choice for a wide range of tourists.

Zimbabwe is currently looking to re-negotiate a preferential tourism pact with China to be better positioned to attract Chinese tourists, with Tourism and Hospitality Minister Walter Mzembi due to travel to China at the end of this month to discuss the preferred destination access agreement (signed in 2006), with his Chinese counterpart.

Zimbabwe considers China a key tourist source market as the China has now surpassed America, with Chinese becoming the top spending international tourists in the world. However official figures show that only 5,000 Chinese tourists visited Zimbabwe last year. The Zimbabwean government aims to attract 15,000 Chinese tourists annually by 2015.

The number of Europeans visiting Zimbabwe has been steadily increasing since 2010, as few other countries in Africa can rival the unique combination of numerous World Heritage Sites and plentiful wild animals in their natural environment.

Zimbabwe is also garnering high numbers of tourist visits through a somewhat unlikely source - religious tourism visits.

"Religious tourism is becoming big as we have tourists who come into the country to consult prophets such as (Eubert) Angel or Emmanuel Makandiwa among others and just last December, we had more than a thousand tourists who trooped into the country to consult them," Minister Walter Mzembi has been quoted as saying.

Things are definitely looking up in the sector, and Zimbabwe Bookers is excited to be a part of it! Please do get in touch with us if you are looking to visit Zimbabwe - be it for leisure, business, or religious purposes - we have a wide range of accommodation options available to suit every type of visitor!

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